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Work

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Say hello ↗

A LITTLE

ABOUT ME

Born in Ethiopia, I grew up with treasured stories—wisdom passed from speaker to listener like cultural currency.

little me. big imagination.

At ten, after moving to the U.S., I used camcorder-shot films to bridge a language I didn’t yet speak.

a little of where it began

That’s where it started: making stories that move, inform, and honor where I come from.

Film. Motion. Photography. Storytelling.

Meet the work ↘

SELECTED PROJECTS

MOTION GRAPHICS

+ STORYTELLING

MOTION GRAPHICS

+ STORYTELLING

A century of heart. ↗

American Heart Association · Film + motion

An original film enhanced with motion graphics to clarify key messages and bring a national story to life. A balance of information, emotion, and visual rhythm.

Two paths. One sky. ↗

Thrust Flight · Motion + strategy

Consumer persona-led motion graphics comparing a four-year university with accelerated flight training. A complex decision, made clearer through visual storytelling.

Stories beyond the city. ↗

American Heart Association · Story + sound

Haikus and lyrical pacing explore rural health gaps. Story, data, motion, and a custom AI voice bring the message together.

A brand, in motion. ↗

Texoma Marketing Solutions · Film + brand

Talking heads and motion graphics come together in a concise brand story for a full-stack marketing firm.

I WAS

TO CREATE

I WAS

TO CREATE

PHOTOGRAPHY

A pause. A little light. A different way of seeing.

1 / 5

Midnight Ledger

View on Instagram

After hours, in black and white.

Walking through orange light with a long shadow

1 / 2

Streak of ambition

Two studies in orange light and shadow.

1 / 5

Midnight Ledger

View on Instagram

After hours, in black and white.

THE CREATIVE ARCHIVE

ALL PROJECTS

Client-backed. Passion-fueled.

One shared story. ↗
QuidelOrtho · Brand narrative
Multimedia production bringing two brand narratives into one unified story, showcased at an investor event.
First Timers Club ↗
Narrative
A stylized short film with fixed shots, lighting gags, and motion graphics for a punchy, playful tone. Scott Pilgrim meets Bottoms.
Camp LT ↗
Sports + documentary
A promotional film for NFL Hall of Famer LaDainian Tomlinson’s camp, built from raw footage, interviews, and dynamic editing to showcase its impact.
Shattered Dreams ↗
Film + VFX
A high school short film using visual effects to depict car crashes with emotional impact. An early exploration of how images can make a message felt.
A season, reimagined. ↗
Motion + sports
An athletics recap produced during COVID with limited photographs, 3D motion effects, and dramatic text overlays.
Heart, on the cover. ↗
Editorial + proposal
A magazine-style cover using bold visuals and editorial layout for an American Heart Association health literacy business proposal.
A story worth swiping. ↗
Social + presentation
A storytelling carousel with seamless transitions and custom visuals for an AHA INTERN Heart Clubs presentation to COO Suzie Upton. The project also included drafting the presentation.

POWDER
WHAT DOES STRENGTH LOOK LIKE?
Powder ↗
Proof of concept
An image-obsessed bodybuilder spirals when his crush discovers his love for makeup, forcing him to confront what strength really means. A proof-of-concept short exploring identity and vulnerability.
Environmental Justice ↗
AmeriCorps · Documentary + brand
Environmental justice, told through an AmeriCorps brand narrative. From the Paperback film collection.
Investor Day ↗
QuidelOrtho · Brand narrative
The QuidelOrtho Investor Day film. A brand narrative from the Paperback collection.
Klein Designs ↗
Interview
A conversation with Klein Designs. An interview film from the Paperback collection.
Peachbum ↗
Interview
An interview with Peachbum owner Grace Stone, from the Paperback collection.
Mayfair ↗
Brand promotion
A short brand promotion for Mayfair. High energy, unforgettable nights.
Waterloo Records ↗
Brand promotion
A brand promotion for Waterloo Records, from the Paperback collection.